The Power of Color Design in Tamako Love Story

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Color design is one of the most important elements to visual construction and storytelling in media. Through color, you can communicate a thought, feeling, or idea as well as set the aesthetic tone of the work. Here, we dive into the color design process in anime production, focusing in on Naoko Yamada and Color Director Akiyo Takeda's work on Tamako Love Story--a simple yet evocative tale that beautifully illustrates the power of a little red.

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